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The B2B Buyer’s Journey and Marketing - Interview with Mark Donnigan

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The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales https://startup-marketing-consult68901.dsiblogger.com/48692711/marketing-for-business-to-business-selling-and-today-s-buyer-s-journey-startup-consultant-marketing

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