Publishers provide inventory to an ad exchange. Therefore, an ad exchange (the marketplace itself) holds the inventory while a Demand-Side Platform, which acts on behalf of advertisers, is the place where the buyers bid for the inventory depending on the impressions they have. Everything is rather forthright here: it’s the https://advertentie-optimalisatie51626.ziblogs.com/28131738/de-beste-kant-van-advertentietechnologie-ad-tech