The current global business landscape is highly interconnected, and brands have become free from geographical demarcations. However, culture and language still wield immense power in shaping audience perceptions about brands, particularly in national identity-rich areas like the UAE and the Middle East. These are areas where several nationalities, different belief systems and many lin... https://pelladynamics.com/blog/global-reach-local-resonance-the-key-to-multi-language-pr-success