You are looking with the quarterly reports. Profits projections are strong. Your profits team is firing on all cylinders. The marketplace is ripe for disruption. Then, the CIO walks in.   You check with, "How rapidly can we start a new, customized shopper loyalty app? Our rivals are getting floor." https://johnathanvlzmx.blogolenta.com/36651408/your-greatest-competitive-edge-is-hiding-in-the-server-place